The new wave of immersive experiences is here.

“Crossing Barriers to Innovate Experiences in Virtual, Augmented, and Mixed Reality” features speakers from three organizations who are working with the new media formats of VR, AR, and MR. The three speakers share stories of projects and offer strategic thoughts about the opportunity to work iteratively and collaboratively to deliver heightened emotional experiences using this developing technology.

“There are two paths to obscurity: one is sitting by while the world changes, while the other is by changing so much that the world no longer recognizes you.”
— Matt Tarr

Sarah Ellis of the Royal Shakespeare Company discusses the RSC's augmented-reality production of Shakespeare's Tempest, the world's first live motion-capture performance. 

Luke Ritchie of the Philharmonia Orchestra surveys ventures from the Re-Rite (a re-imagination of Stravinsky's The Rite of Spring in 2010) to the Universe of Sound in 2012 to the Virtual Orchestra, their first foray into 3D virtual reality. 

Matt Tarr offers his insights on various initiatives at the American Museum of Natural History, from the MicroRangers virtual board game to a HoloLens that lets users control a 3D shark with their voices. He emphasizes the need to evaluate how any potential technological effort would affect their team’s work, the visitor’s expectations, and the art of exhibition design.

“We are passing the baton of innovation to each other.”
— Sarah Ellis