Explore the list of available sessions and presentations below.

Session title	Key takeaways
Conference welcome with Tessitura President & CEO Andrew Recinos	A warm conference welcome from members of Tessitura's team and the Tessitura community, with an opening talk by President & CEO Andrew Recinos
Strategies to increase student engagement	Understand CRM and a customer engagement roadmap Use the continuous cycle of improvement in your engagement strategy Learn how Tessitura setup can help achieve your KPIs
Strategic fundraising configuration: How to focus for improved reporting outcomes	Identify the KPIs you want to use to guide your configuration choices Define your program stakeholders, what they need to know and how they need to receive the information Understand how to connect common fundraising configurations to standard reports and dashboards
The magic of threes: How we turn first-time buyers into loyal supporters	Transition first-time buyers into loyal, long-term customers using repeat purchase incentives Implement tiered incentive strategies that drive customer loyalty Understand how customer retention patterns can be predicted and influenced
To version 16 and beyond: A tale of teamwork	Learn the project management process and tools that can contribute to a successful version 16 upgrade Identify practices to help create an attainable roadmap to enhance organizational Tessitura use Learn ways to effectively collaborate across teams and advance organizational use of Tessitura
Tessitura via your browser: What’s new	Learn how different segments of users within an organization can adopt browser-based working at different times See how the browser interface is designed to be more accessible, learnable and flexible, with a user-friendly design that emphasizes familiarity and usability
It’s (no longer) complicated! Using v16 memberships to simplify company ticketing requests	Strategies for streamlining staff ticket requests Gain a basic understanding of membership benefit setup and reporting options
Be a data explorer: Using lists to unearth the donor journey	Use list manager and output sets to explore donor data Learn how statistics can be used to hypothesize the donor journey Gain a starting point for how to define the donor journey for your organization
Doing well by doing good: Growing community through free tickets	Minimizing audience attrition through effective communication Learn tools used to monitor and reduce abuse Define and measure meaningful KPIs
Order imports: How to eat an elephant	Prepare order import data and format files Create or edit order import matchup tables and sets Troubleshoot common order import errors
Permanent solution to ongoing change	Break down interdepartmental communication barriers and build interdepartmental solutions Develop a permanent solution that mitigates resistance to change while increasing the acceptance of change Structure the team to maintain positive change management processes
Analytics recipes: Quickfire	Walk through two Analytics recipes in detail with examples of recipes used from different organizations Learn how organizations across genres and sizes are using Analytics daily Demystify the Analytics process for many novice users
Make it monthly: Recurring giving and membership programs	Why a monthly giving program is important Understanding tools and workflows to manage a monthly giving program Confidence to start a monthly giving program now
Innovator Series: Resilience and renewal	Four inspirational stories from innovators at The Public Theater, National Gallery, Strathmore, and Hyphens and Spaces
TNEW features and tips to elevate your patron experience	Explore powerful tools such as the Additional Items page, One Page Giving and Memberships to streamline transactions and deepen patron engagement Learn practical tips for pricing rules, order confirmations and simple HTML to improve usability and polish your TNEW site Create a more dynamic customer experience that encourages donations, upsells and long-term loyalty
Analytics for education: Making education data less scary, more share-y!	Discover how to use dashboards to monitor and evaluate education program performance Learn strategies to make data accessible and useful for Tessitura users at all skill levels Explore both standard and custom formulas to gain deeper insights into your education initiatives
Metrics that matter: Choosing charts and putting goals to work in Analytics	Learn strategies for communicating and presenting data and tracking goals Consider use cases and best practices for different types of charts available in Analytics Learn how to incorporate goals with standard fields as well as custom formulas
Building smarter fundraising workflows with Tessitura	Identify key opportunities to automate and optimize fundraising workflows in Tessitura Learn how to use plans, portfolios and custom reporting to improve donor cultivation and stewardship Understand how to balance automation with personalized donor engagement to maximize fundraising impact
No TNEW feature left behind: New standard functionality in v16	Understand what new standard features have been introduced in v16 Explore examples of how to use this functionality Learn how you can use these features to optimize your purchase path
Strategies to increase member engagement	Understand CRM and a customer engagement roadmap Utilize the continuous cycle of improvement in your engagement strategy Understand how Tessitura setup can help achieve your KPIs
Finding “strands” in your data: Interacting with the Interactions cube	Understand how the Interactions cube differs from other Analytics data cubes Utilize the Interactions Cube to get a holistic view of constituent activity Get inspiration for widgets and dashboards in the Interactions Cube
Modernizing group bookings: Empowering access with Tessitura-integrated custom solutions	Deliver improved booking experiences to schools, parents and group leaders while reducing operational friction Identify opportunities to improve group bookings through Tessitura-compatible customizations Apply filtering options that are available for a customized user experience
Technology keynote	Members from Tessitura’s Innovation and Product teams share updates
Dashboards, donors and drama: Fundraising the Tessitura way	How fundraisers can use Tessitura to strategize and manage their workload Ways to set up plans, reports and dashboards to highlight to-dos and shine light on donors who may need attention Explore existing tools and demystify Tessitura’s power
Leveling up: Reimagining memberships and ticket passes with v16	Understand what it takes to build a membership program in v16 Learn how to use membership functionality for ticket passes Learn how cross-departmental collaboration can enhance the customer journey
What we learned (from people we taught)	Understand the pros and cons of standard functionality, custom procedures, external systems and the Education Registration Extension to capture data Hear what reassures audiences when they’re asked to submit personal and sensitive information online Learn how to design online forms for a variety of cognitive processing abilities
Adopting a data-driven strategy: Practical strategies from the field	Understand and apply strategies for unfreezing, changing and refreezing organizational practices to foster a cultural shift toward data-driven decision-making Assess data structures, identify gaps and implement governance strategies to support operational efficiency and organizational shifts toward a data-driven culture Learn practical techniques to foster staff engagement, overcome resistance to change and encourage collaboration through effective communication, training and showcasing success stories
Cultivating patron loyalty: Taking strategic plan goals from dreams to action	Learn the basics of building custom constituencies in SSMS based on ticket purchase behavior Learn some patron engagement initiatives to build loyalty and increase repeat attendance Learn how to utilize built-in metrics and custom categories in Analytics to track the success of loyalty initiatives
Navigating Tessitura: A strategic introduction for organizational leaders	Access Tessitura from within your browser or on the go Navigate Tessitura records and reports Use key Tessitura Analytics Dashboards to provide high-level insights
Marketing that really clicks: Solid strategy to know if your messaging works	Understand the basic tenets of attribution tracking available in Tessitura See the value of a holistic attribution strategy for evaluating communications and sales efforts Gain insight into the complexities of KPIs regarding how metrics should adjust to reflect the content and technical elements across different platforms
The art of audience insights: acquisition and retention dashboards	Have better understanding of how to use Analytics dashboards to unlock patron insights for their organization Learn how Analytics can be used to analyze patron retention, acquisition and crossover trends using attributes Recognize the value in building a suite of dashboards that staff across the organization can use to report consistently and collaboratively about patrons
A-HA! Connecting the dots and telling data stories	Grow your confidence to show not only the data at face value but also the larger data story Enhance your data vocabulary and learn to translate executive requests into data variables Add tools to your Analytics toolbox to help inform and empower your organization's decision-makers
Harnessing AI as a force for good	Decode the AI revolution (without the tech jargon) Explore real success stories from cultural institutions Learn how to raise your organization's AI IQ
Step by step: Drive user engagement with plan automation	Think of plans and steps beyond recording historical events Learn to prompt user behavior with Plan Steps Trigger database automations with step behavior
There is a season: Churn, churn, churn	Learn what churn really means in the context of arts organizations and how it differs across ticket buyers, subscribers and members Identify root causes of attrition and how economic, generational and behavioral shifts are reshaping loyalty Hear innovative strategies organizations are testing to reduce churn and reimagine value for today’s audiences
Build a bigger basket: Maximize TNEW's add-on and upselling features	Understand how to identify add-on and upsell opportunities How to pick the right feature for the opportunity How to measure success of your efforts
Scared straight: Cybersecurity haunted house and escape room training	Get creative with making training fun through a strong theme, bite-sized interactive stations and snacks The basics of creating an escape room and how to approach creating puzzles Examples of actionable training stations
Forecasting: Can we really predict the future?	Understand essential concepts about forecasting such as confidence, signal and noise Be able to make informed decisions about the data to use for forecasting Understand how to interpret the data you uncover, and how to minimize your biases Be able to communicate your forecasting results effectively to your organization and stakeholders
Early threat detection: Lessons from the last wild macaque population in Europe	Develop knowledge of logging and telemetry in relation to cybersecurity Understand how Tessitura's cybersecurity operations, people, tools and processes protect member data
Relaunching membership programs in v16: Best practices and strategies	Effectively transitioning to new membership levels without disrupting existing memberships Understand configuration options and possible available customizations Review one possible ranking configuration
ChatGPT for you and me: Optimize your website for AI discovery and monetization	Learn how ChatGPT and other AI models retrieve and interpret website content to improve discoverability Using Google Analytics, learn how to attribute traffic and sales to ChatGPT Ensure your organization's website are discoverable and ingested correctly by popular AI tools
Trends in audience behavior: What’s changed in 2025?	Learn how audience behavior has changed industry-wide in the past year and how to use those benchmarks to assess your audience's behavior Know behavioral metrics to measure — and trends to look for — within your organization’s audiences Gain actionable insights for how to adjust strategies and plan for 2025/26 audiences based on current behavior
Using plans to forecast and record contributed income	Learn how to build “budget-style” plans effectively to track contributed revenue Learn how to track budget plans by creating dashboards in Analytics using the Plans Cube Learn how to structure reporting for contributed revenue forecasting and progress, and contributed cash flow modeling
Strategies to increase subscriber engagement	Understand CRM and a customer engagement roadmap Utilize the continuous cycle of improvement in your engagement strategy Understand how Tessitura setup can help achieve your KPIs
Annual passes aren't just for theme parks!: Transactional memberships for arts orgs	Learn an annual pass rush-ticket program that utilizes transactional memberships in Tessitura Configure a transactional membership in Tessitura with ticketing benefits Use offers, constituency-based promo codes and benefit pricing rules to unlock discounts in an e-commerce path
One big happy family: Combining subscription sales with annual giving	The importance of a customer-centric approach How to combine telesales and telefunding into one cohesive team What not to do when building a team from scratch
Conference closing with Chuck Reif	Reflections from Chief Engineer and co-founder Chuck Reif on his 24-year tenure with Tessitura
The Tessiturians	Sing along with Tessitura’s community rock band, featuring talented musicians and singers from the Tessitura community and staff