Business Strategy
Marketing
Audience Development
Innovator Series
0f0e69ee-ebf5-4f18-91b6-f5facca29c7b
14 min
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Kevin Giglinto, Vice President for Strategy and Special Initiatives, Chicago Symphony Orchestra | How we can be more effective in building lifelong patron relationships right from the start, encouraging people to return & become more invested in the institution for the long haul?
Building a Lifelong Patron Relationship
Vice President for Strategy and Special Initiatives, Chicago Symphony Orchestra
Building a Lifelong Patron Relationship
6/3/2014
14 min
Arts & cultural organizations, like for-profit companies, survive based on their ability to connect with their customers.
Kevin asks how we can be more effective in building lifelong patron relationships right from the start, encouraging people to return & become more invested in the institution for the long haul.
Kevin Giglinto
Vice President for Strategy and Special Initiatives
Chicago Symphony Orchestra
Topics
Business Strategy
/Marketing
/Audience Development