Digital

Fundraising

Innovator Series

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12 min

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Melissa Cronin, Director of Special Initiatives, 92nd Street Y | Learn the inspiration for #GivingTuesday, the multi-sector collaboration that has made it an evolving success, the data behind the buzz, the crucial role played by social media, and how to create and maximize a #GivingTuesday campaign for your organization.

Viral Philanthropy: #GivingTuesday & the Creation of a Social Media Movement

Melissa Cronin

Director of Special Initiatives, 92nd Street Y

Viral Philanthropy: #GivingTuesday & the Creation of a Social Media Movement

5/27/2015

12 min

Created by the 92nd Street Y in 2012, #GivingTuesday is an annual day of giving following Black Friday and Cyber Monday that has created a new conversation about philanthropy across the digital landscape as well as among non-profits, the private sector, and local communities.

Melissa shares the inspiration for this innovative concept, the multi-sector collaboration that has made it an evolving success, the data behind the buzz, the crucial role played by social media, and how to create and maximize a #GivingTuesday campaign for your organization.

Melissa Cronin

Melissa Cronin

Director of Special Initiatives
92nd Street Y

As Director of Special Initiatives at 92nd Street Y, Melissa helps to develop and scale innovative programming across all multi-disciplinary areas.
This has included the #GivingTuesday movement, which has united more than 10,000 corporate and nonprofit partners in the U.S. and around the world. As #GivingTuesday's Global Ambassador, Melissa helps to expand the reach of the movement internationally and supports #GivingTuesday global leaders. In 2013, over 45 countries participated in #GivingTuesday.

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Digital

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Fundraising