Business Strategy

Arts and Culture

Innovator Series

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15 min

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Pete Miller, Board Member, Woolly Mammoth Theatre Company | Consider Pete's three point strategy for collaborating institutions to radically increase art event attendance.

How Might We Turn More People into Playgoers?

Pete Miller

Board Member, Woolly Mammoth Theatre

How Might We Turn More People into Playgoers?

6/17/2013

15 min

Consider this three point strategy for collaborating institutions to radically increase art event attendance.

While focused on performing arts, this idea has applicability to other fields.

Pete Miller

Pete Miller

Board Member
Woolly Mammoth Theatre

A self-professed "enthusiastic playgoer", Pete has worked for KPMG and AOL, working his way up within Woolly Mammoth from volunteer usher to board member.
Pete writes about increasing playgoing and other arts management issues on 2amt.

Topics

Business Strategy

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Arts & Culture