Marketing

Audience Development

Innovator Series

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18 min

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Robert Sweibel, Director of Marketing & Communications, Berkeley Repertory Theatre | When time-tested and trail-blazing audience development efforts meet, transformation happens.

Audience Engagement: When the Tried-and-True Meets the Untried-and-New

Robert Sweibel

Director of Marketing & Communications, Berkeley Repertory Theatre

Audience Engagement: When the Tried-and-True Meets the Untried-and-New

7/9/2013

18 min

Many organizations hunt for the holy grail of audience engagement in the 21st century while passing over present opportunities.

How do arts organizations design audience engagement programs that not only reach the greatest number of people, but also deepen the dialogue? When time-tested and trail-blazing meet, transformation can happen.

Robert Sweibel

Robert Sweibel

Director of Marketing & Communications
Berkeley Repertory Theatre

In 20 years as a senior marketing and communications officer, Robert has helped several institutions achieve record-setting levels of attendance and patron loyalty.

For Berkeley Repertory Theatre, he initiated a series of strategically driven initiatives to identify, cultivate, and retain audiences. Robert is a trustee of Theatre Bay Area and his consulting clients range from Berkeley to Boston.

Topics

Marketing

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Audience Development