Memberships

BI and Analytics

Innovator Series

372db8b5-5293-4307-9ca6-c553e4447a25

8 min

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Sarah McLain, Business Analyst, and Sarah Jane Semrad, Membership Director, Perot Museum of Nature and Science | The Perot turned to both quantitative and qualitative data to inspire and support the creative restructuring of their membership program.

Data-driven Decisions for Membership Restructuring

Sarah McLain

Business Analyst, Perot Museum of Nature & Science

Sarah Jane Semrad

Membership Director, Perot Museum of Nature & Science

Data-driven Decisions for Membership Restructuring

8 min

When the Perot Museum of Nature and Science in Dallas, Texas embarked upon a project to overhaul its membership benefits, the team knew that with over 30,000 household members, even a small change could mean big consequences.

With this in mind, the Perot turned to both quantitative and qualitative data to inspire and support the creative restructuring of their membership program. Sarah Jane and Sarah provide a before and after comparison of the Perot’s membership program, and then share how they used an examination of benefits usage, benchmarking, survey data, market research and more to inform their work.

Sarah McLain

Sarah McLain

Business Analyst
Perot Museum of Nature & Science

As the Business Analyst for the Perot Museum of Nature and Science, Sarah McLain is responsible for data analysis and museum metrics, as well as reporting and benchmarking.
She examines and queries data, programs data reports and utilizes technologies to improve efficiency and clarity in reporting. She has over 15 years of experience in data analysis and reporting for non-profits and local government. Sarah has a Master's Degree in City and Regional Planning from the University of Arlington and a Bachelor's degree in Political Science from Southern Methodist University. Prior to working at the Perot Museum, Sarah worked in data analysis and applications development for the American Institute of CPAs and in economic development for the City of Lewisville, Texas.
Sarah Jane Semrad

Sarah Jane Semrad

Membership Director
Perot Museum of Nature & Science

Sarah Jane Semrad is Membership Director for the Perot Museum of Nature and Science, responsible for the Museum’s membership program, its execution and its fulfillment.
She has more than 15 years in entrepreneurial endeavors and non-profit leadership experience. Sarah Jane holds a Bachelor’s degree in chemistry from the University of Dallas and a Masters of Liberal Studies from Southern Methodist University. Prior to working at the Perot Museum, Sarah Jane worked at local NPR affiliate KERA and Dallas Social Venture Partners.

Topics

Memberships

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BI & Analytics