2 million ticket, membership, group sales, facilities rentals, concessions and special retail operations of the 164,000-square-foot facility. In 2012 and 2013, Sherri served as executive sponsor for the Tessitura implementation project at Arizona Science Center, which accomplished an on-time goal of adding every revenue stream in the organization into the Tessitura system, resulting in a shared database of constituent records and spending behavior. 

In fiscal 2013, Sherri executed an innovative marketing strategy which increased attendance by 25%, membership households by 67%, web visits by 72%, and web sales by over 1000%, resulting in a 16% increase in total ticket revenue. She holds an MBA from Arizona State University and a Bachelor of Administration Degree in Marketing from the University of Wisconsin.