The Keynote Session for the 2017 Tessitura Learning and Community Conference in August will take attendees behind the scenes of the successful global initiative, World Ballet Day.

Panellists from four of the world’s leading ballet companies will share how they have been reenergizing loyal patrons, capturing the attention of new audiences, and rejuvenating their own companies with the continuous, day-long, live-streamed celebration of ballet and behind-the-scenes programming in “Powering Transformation with a Bold Global Digital Collaboration: World Ballet Day LIVE” on August 15, 2017.

Prestigious panel

Ellen Gallagher, Senior Vice President & CFO, American Museum of Natural History will moderate the discussion with Catherine Chang from National Ballet of Canada; Tom Nelson from Royal Opera House; Penny Rowland of The Australian Ballet and Thomas Weitz from San Francisco Ballet.

World Ballet Day LIVE is an opportunity for audiences to see what it takes to be one of the world’s top companies.

Inside look

A celebration of dance, World Ballet Day LIVE launched in 2015 as an opportunity for audiences to see what it takes to be one of the world’s top companies, providing viewers around the world an inside look at the athleticism and dedication required for a life in ballet.  The five companies streamed 20 hours of live, behind-the-scenes footage. The second World Ballet Day event took place on October 4, 2016.

Tessitura Learning & Community Conference

The Tessitura Learning & Community Conference is the largest annual global gathering of arts and cultural professionals, attracting passionate and intelligent digital artists, ticketers, marketers, fundraisers, developers, executives, techies, and arts & cultural mavens who are part of the Tessitura community. Over 250 sessions will be delivered at this year’s conference in San Diego, August 13 - 17.