1/27/2026

3 min

Tessitura, the nonprofit technology provider dedicated to the success of arts and culture organizations, today announced the renewal and expansion of its longstanding partnership with InstantEncore, a leading provider of mobile app solutions for audience engagement.

Through this expanded partnership, Tessitura members will continue to benefit from InstantEncore’s mobile platform, which makes it easy to manage app content and communications while allowing advanced customization for organizations that want more control of their design.

“InstantEncore has been a trusted partner to our community for more than a decade,” said Rebecca Herberson, Vice President of Strategic Partnerships at Tessitura. “Its dedication to serving arts and culture organizations aligns strongly with our mission. We are excited to deepen our partnership as we help organizations create connected end-to-end audience experiences.”

“InstantEncore has been a trusted partner to our community for more than a decade. We are excited to deepen our partnership as we help organizations create connected end-to-end audience experiences.”
— Rebecca Herberson, Vice President of  Strategic Partnerships, Tessitura

For Tessitura members, the InstantEncore platform offers:

  • Direct audience communication: Push notifications with read rates that far outperform email and social media
  • Flexible content management: Easily update custom pages in real time, making information immediately accessible to audiences
  • Full brand customization: Tailor app design and functionality to match the organization’s brand and audience experience
  • Tessitura integration: Support ticket access, membership cards, event information, login and other key workflows within the app

InstantEncore is known for its hands-on support, helping organizations successfully launch and grow their mobile engagement strategies. InstantEncore also collaborates with other members of the Tessitura partner ecosystem, including L2 and True Tickets, to create more connected audience experiences.

“We are proud to reaffirm our partnership with Tessitura and continue our shared commitment to serving arts and culture organizations,” said Nancy Trigg, CEO of InstantEncore. “Audience expectations have changed. People live on their phones, and arts organizations need tools that let them connect in that environment. Together with Tessitura, we are making mobile engagement simple, powerful and accessible for organizations and the audiences they serve.”

“Together with Tessitura, we are making mobile engagement simple, powerful and accessible for organizations and the audiences they serve.”
— Nancy Trigg, CEO, InstantEncore

Organizations using InstantEncore report significant improvements in audience communication. Many organizations also report increases in ticket sales of up to 10 percent per event after launching an app with InstantEncore. Recent examples include enhanced visitor engagement at Thanksgiving Point, expanded audience reach for the Winnipeg Symphony Orchestra and increased connection with younger visitors using new mobile-first approaches at institutions such as New World Symphony and Tennessee Performing Arts Center.

Information about InstantEncore’s services is available in the Tessitura Community Vendor Directory. Tessitura community members can also visit InstantEncore’s website or contact support@instantencore.com for more details.

About Tessitura

Tessitura is a nonprofit technology company dedicated to helping arts and culture organizations thrive. CRM lies at the heart of our mission and our secure technology platform. Ticketing and admissions work hand-in-hand with fundraising, membership, marketing, education and front of house. Intuitive reporting and forecasting tools help reduce uncertainty and turn data into insights. And features such as frictionless payments, digital ticketing and integrated e-commerce help build a sustainable and accessible future. We work with more than 800 organizations in 10 countries. For more information, visit www.tessitura.com.

About InstantEncore

InstantEncore is a U.S.-based technology company founded in 2007 that helps arts and culture organizations engage their communities through mobile apps and digital engagement tools. Its platform includes intuitive content management, push messaging, digital ticketing and membership features, along with advanced customization options and personal, hands-on support. InstantEncore’s solutions are designed to make modern mobile engagement easy to implement and accessible for audiences of all ages. For more information, visit https://go.instantencore.com.

Media Contacts

For Tessitura: communications@tessituranetwork.com
For InstantEncore: support@instantencore.com

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