Tessitura today announced a new strategic partnership with GBG Loqate, the leader in global address verification, to strengthen the integrated address data services that arts and cultural organizations rely on to engage audiences and maintain strong relationships.

The collaboration expands Tessitura’s support for National Change of Address (NCOA) processing and address verification, helping organizations reduce returned mailings, reach donors and ticket buyers more reliably, and spend less staff time correcting outdated or incorrect addresses.

For Tessitura members, this partnership delivers tangible, day-to-day benefits, including:

• Fewer returned mailings and less wasted spend on print and postage
• More effective outreach to support event attendance, member renewals and donor engagement
• Realtime address verification available both in-app and online, supporting accuracy across the entire customer journey
• Automated address updates that reduce manual work, freeing staff to focus on higher-impact outreach and engagement
• No separate tools to learn or manage, with address services accessed directly within familiar Tessitura workflows
• Support for compliance with USPS postal regulations for US-based organizations
• Access to Tessitura-negotiated pricing as part of the partnership

 

For new constituent records, GBG Loqate provides realtime address verification, helping staff and patrons enter accurate, correctly formatted addresses at the point of entry. For existing records, Tessitura’s NCOA processing supports ongoing updates across large data sets, helping organizations keep address information current over time. Together, Tessitura and GBG Loqate support address accuracy across the full lifecycle — from record creation to ongoing maintenance. 

By integrating GBG Loqate’s address data services directly into Tessitura workflows, organizations can apply trusted address intelligence at scale using the systems they already rely on.. This means staff don’t need to juggle multiple vendors and can be confident their communications reach the right people, on time.

“Through our partnership with Tessitura, we’re embedding our industry leading data quality solutions into the workflows arts organizations use every day,” said Paul Readey, Director, EMEA at GBG Loqate. “Together, we’re helping arts organizations build trusted, lasting relationships with patrons by supporting accurate, reliable and effective communications across the entire customer journey — from first ticket purchase to long term donor engagement. We see this as an important step in supporting better data quality across the arts sector.”

“Together, we’re helping arts organizations build trusted, lasting relationships with patrons by supporting accurate, reliable and effective communications across the entire customer journey.”
_{— Paul Readey, Director, EMEA, GBG Loqate}

GBG Loqate is a global provider of location intelligence and address data services, supporting organizations worldwide with accurate, standardized address verification and data enrichment. Its technology is trusted across a wide range of industries to support data quality, operational efficiency and reliable communications at scale.

From Tessitura’s perspective, this partnership reflects a broader focus on helping members engage their audiences more effectively and make decisions with greater confidence.

“Arts and cultural organizations are running lean, and every piece of outreach matters,” said Rebecca Herberson, Vice President of Strategic Partnerships at Tessitura. “Teams can’t afford to spend time correcting bad data or dealing with returned mail. At Tessitura, we’re intentional about partnerships that enhance the experiences our members deliver to their audiences — making the platform easier to use and giving teams greater confidence in the insights they rely on to make decisions. Partnering with GBG Loqate is a strong example of that approach.”

“At Tessitura, we’re intentional about partnerships that enhance the experiences our members deliver to their audiences — making the platform easier to use and giving teams greater confidence in the insights they rely on to make decisions.”
_{— Rebecca Herberson, Vice President of Strategic Partnerships, Tessitura}