Tessitura Network, a provider of CRM ticketing, fundraising, and marketing enterprise software for arts and cultural organisations, has linked up with cloud-based address management services, Addressy.

New York-based Addressy’s auto-complete address technology cuts down the amount of time it takes for ticket-buyers to fill out online forms, reduces inaccuracies and maximises ticketing revenue.

Tessitura, headquartered in Dallas, said the partnership will streamline its checkout process and speed up ticket-buying for its customers. 

Best experience possible

“Streamlining the online ticket buying process with Addressy will enable Tessitura’s customers and venues to deliver the best experience possible and increase revenue by reducing cart abandonment and selling more tickets,” said Tom Mucklow, head of partnership development at Addressy.

Tessitura, which works with over 590 organisations worldwide operating in 10 countries and three continents, provides a fully unified, cross-functional system for CRM, ticketing, and fundraising.

Its partners include theatres, museums, dance companies, performing arts centres, attractions, operas, festivals, symphonies, galleries, film centres and more. It operates in Australia, Canada, Denmark, Finland, Ireland, New Zealand, Norway, Sweden, the UK and the US.

Seamless consumer experience

Addressy’s smart technology auto-suggests choices as the user types, returning accurate delivery addresses that have been verified against official data sources including the USPS and Canada Post. This style of address verification works like a search engine, and ensures every address is complete and accurate at the point of entry.

“We’re excited and pleased to add this partnership to our network’s ecosystem,” said Jack Rubin, chief executive of Tessitura Network. “Seamless consumer experiences enhance loyalty and customer satisfaction for Tessitura- powered organisations and the cutting-edge technology that Addressy brings improves the online experience for our community’s patrons even further.”

About Addressy

Using cutting-edge technology already loved by thousands of businesses around the world, Addressy is an address verification service that helps businesses improve the speed, accuracy, and customer experience of their checkout or onboarding flow. Backed by 16 years experience, Addressy has helped over 11,000 businesses around the world to grow.

About Tessitura Network

Tessitura Network powers the success of arts and cultural organizations around the globe. At our heart is the Tessitura CRM software, a truly unified platform driving all mission-critical business functions in one single database — ticketing and admissions, fundraising, memberships, marketing, business insights, education, online, mobile and more. Tessitura Network enables and inspires arts and cultural organizations of all sizes to achieve their goals by providing continually innovated technology and comprehensive services that improve their efficiency and effectiveness, and by fostering learning, knowledge sharing and community collaboration between peers and organizations.

For more information about Tessitura Network, contact Marketing Communications Specialist Lindsay Terchin at media@tessituranetwork.com.