Ve Interactive, a global digital advertising company, today announced a unique strategic partnership with Tessitura - a worldwide arts enterprise software company. 

The central aim of this partnership is to increase clients’ online ticketing revenue, whilst expanding both companies’ global reach and client base. This collaboration allows the two companies to support clients at a more local level, due to their increased presence in the global market.  

“Tessitura is an exciting new strategic partnership for Ve Interactive, increasing the company’s global footprint and further strengthening our position as the leading provider of performance marketing and display advertising to the global ticketing industry. Together, we will help arts, cultural, and entertainment companies enhance the online user experience and drive uplifts in ticketing conversion rates,” said David J Brown, CEO, Ve Interactive.

The Tessitura Network enables arts and cultural organisations around the world to operate more efficiently, by offering products and services specifically for their business needs. The software was developed to power the business of arts and culture and to provide a 360-degree CRM platform for all aspects of customer interaction including ticketing, fundraising, memberships, and more.  The company is comprised of more than 500 of the world's premier arts and cultural organisations, including: symphony orchestras, opera companies, museums, dance companies, theatres, and festivals. 

“Tessitura Network is pleased to partner with Ve Interactive to make their online order conversion technology and marketing services and expertise available to Tessitura members. Ve Interactive enables Tessitura member organizations to convert lost ticket sales, increase event attendances, and enhance the level of user experience they provide online, ultimately increasing ticketing revenue,” said Jack Rubin, President of Tessitura Network.

Ve Interactive collects billions of online audience data points in real-time and blends these with third-party data to provide powerful advertising and email prospecting solutions, for thousands of domestic and multi-national online businesses. Last month Ve launched, ‘VePanel’, a revolutionary shift in the approach to onsite engagement. Combining the company’s onsite apps into a single product, it offers a unique user experience for the end user through targeted messaging and features displayed.

“Together, we will help arts, cultural, and entertainment companies enhance the online user experience and drive uplifts in ticketing conversion rates."

Ve is a leading technology company with data at its core. Every day, its vast systems collect billions of online audience data points in real-time and blend it with third-party data. Deep segmentation and analysis enables Ve to produce anonymised and actionable datasets which drive VeAds – high performance digital advertising/email prospecting and the VePanel – a suite of live online tools for websites to acquire, engage and convert customers.

Founded in 2009, Ve works across 30 languages and within 43 territories. Headquartered in London, the company has 34 offices worldwide.

For more information about Ve Interactive, please visit our website: www.veinteractive.com , our Twitter page: @VeInteractive or contact: Emilia Udale Emilia.Udale@veinteractive.com – 0203 617 6952 or Graham McEnroe Graham.Mcenroe@veinteractive.com - 0203 371 5248. 

About Tessitura Network

Tessitura was built from the ground up to specifically help arts and cultural organizations be successful. The functionality is equally strong for ticketing/admissions, memberships, fundraising, reporting/ analysis, and marketing; at its core is a powerful constituent management system designed for Customer Relationship Management. The business model is designed to benefit users – not to pay off investors, shareholders, or venture capitalists. Tessitura Network has not just promised new functionality; Tessitura has delivered new releases every year of operations and priorities are informed by users. Critically, unlike competition in this sector that promises integration between systems, Tessitura is one fully and seamlessly unified database for full enterprise operations.

After fifteen years of operations, Tessitura continues to expand rapidly serving theatres, museums, dance companies, performing arts centers, attractions, operas, festivals, symphony orchestras, galleries, and more. 2015 saw the largest growth ever with licence holders operating in Australia, Canada, Denmark, Ireland, New Zealand, Sweden, the United Kingdom and the United States.  The hosted deployment model of Tessitura enables quick deployment via the internet. The popular Tessitura Express Web service enables licence holders to operate flexibly and to maximize online revenue. Organizations of all sizes are empowered to use Tessitura in a way that best suits their needs – either “out of the box” or as a platform for innovation. Tessitura is proud to be a member owned and governed non-profit with a self-sufficient business model.

For more information about the Tessitura Network, please contact Marketing Communications Specialist Lindsay Terchin at media@tessituranetwork.com.