I use Tessitura every day, and I’m lucky to have a staff who are facile with reports and can answer my questions on the fly. But we also rely on Tessitura on a daily, weekly, monthly basis to capture the metrics that we’re using to assess how we’re doing against our marketing plan and strategic plan goals. It’s integral to our work.

Excerpts from a conversation with Mary Beth Smith, Director of Marketing and Communications, San Francisco Ballet 

Understanding customers

Everything about Tessitura is useful. It helps me understand our customers from a real 360-degree perspective. It helps us very tightly target our offerings to the right audiences at the right time. And it helps my staff make better decisions, ultimately. One of our marketing department goals is to improve our data-driven decision-making capabilities. And Tessitura really allows us to do that.

"Tessitura helps me understand our customers from a real 360-degree perspective."

Thinking more broadly 

I’m fond of saying that Tessitura really helps us think like an enterprise. They say it’s enterprise software, but it really helps us remember that we’re all working toward the same goals, all doing the same thing, in there looking at the same data. It helps us collaborate across departments, and it helps us really assess how we’re doing at a really macro level.

Similarly, the thing that I have loved about Tessitura from the very beginning is that it has helped us think like an industry. It has helped us collaborate, learn from each other, and professionalize at a rate that we just wouldn’t have otherwise.