Taking On-Sales to the Next Level

Are you prepared for your next large web on-sale? With mega-blockbusters like Hamilton touring venues worldwide, and record-setting exhibitions like Yayoi Kusama’s Infinity Mirrors making its way to Tessitura venues, we have learned a lot about preparing for record-breaking web sales peaks. And one thing is clear — it's not just about selling out. Satisfaction is shaped by your customers’ entire experience, even if they aren't lucky enough to get a ticket. The key to cultivating high customer satisfaction is in careful planning and preparation. We have refined this down to an art form and bring years of managing many thousands of important web sales periods successfully to the table as we assist you.  

Our ecosystem partner Queue-it also knows a lot about shaping the customer experience. They are the industry leader in providing virtual waiting rooms, and have been successful supporting sell-out events worldwide, in addition to handling events that see hundreds of thousands in-queue for large Black Friday retailers. They are not only committed to building a durable and quick-to-implement Virtual Waiting Room product (video), they are also committed to providing a fair and transparent experience for your ticket buyers. This article on the Surprising Benefits of Online Queuing explains how your communication directly influences their expectations and therefore their experience.

If you are not sure if you need a waiting room for your website, I'd point you to our recently published guide, Eight Keys to Record-Setting On-Sales, which shares our best practice recommendations.

Whether you host your own Tessitura database, have a custom website, or use our RAMP and/or TNEW services, a lot of the same principles apply — preparation is key.

And did you know that we can also offer marketing strategy, website optimization, and additional server resources when needed? As you are planning your next blockbuster sales event, please let us know. We are here to partner in your success.

Kristin Darrow
Senior Vice President, Digital

 

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