Kristin Darrow

Senior Vice President, Product,

Chuck Reif

Chief Engineer & Co-Founder,

TLCC2018 Technology Address

7/17/2018

48 min

In the 20 years that Tessitura has been a company, the world has seen the advent of a new era that has left no industry untouched. 

And in those same 20 years, one pressing question has been a constant: “How will you keep up? How will you leverage the potential of this continually developing technology?”

The design principles that we established back in 1998 — know to whom you are speaking; the right person in the right seat; know the real value of any appeal; and record every interaction — are still core aspects of Tessitura. Chuck Reif discusses the goals of 2018 and shows how current advancements in Tessitura functionality are meeting those aims.

“Our software itself then becomes a great disseminator of best practices and the years of experience to be found right within our own doors.”
— Chuck Reif

And in the world of Tessitura web products, Tessitura has been working on the complete rewrite of TN Express Web in Version 7. Kristin Darrow showcases some examples of sites that are already live on TNEW v7, and previews the functionality that is on track to be available by the end of 2018.

“Digital transformation has been a thing as long as the glimmering promise of the web has been a thing.”
— Kristin Darrow

Chuck Reif 

Kristin also shares her insights into the age of digital transformation. She sets out guiding question for listeners to consider:

“How would it serve my patrons or my mission
to effectively use [ insert technology here ] ?”

Don't worry about keeping up, she advises. Focus instead on solving a problem.

Watch the full talk above to hear more about the future of digital. 

Kristin Darrow

Kristin Darrow

Senior Vice President, Product

Kristin Darrow is Senior Vice President of Product at Tessitura Network.

She heads product strategy, and her team is responsible for discovering and leading the product direction that brings deep value to the members of the Tessitura Network community.

Prior to working at Tessitura, Kristin was Director of E-Commerce for the Baltimore Symphony Orchestra (including overseeing one of the earliest launches of a Tessitura-integrated website in 2002). Her career has been spent at the intersection digital and art/culture.  She’s an avid believer in the power of art and culture to shape (and perhaps most accurately depict) the human experience. She holds a degree in viola performance from the University of Texas at Austin and splits her time between Seattle and her farm in eastern Washington State, where she likes to play fiddle in her barn.

Chuck Reif

Chuck Reif

Chief Engineer & Co-Founder

As one of Tessitura Network’s founders, Chuck Reif has been with the company since its inception and remains a technical leader for Tessitura.

As Chief Engineer and Co-Founder, Chuck works closely with Chief Innovation Office John Jakovich to oversee the technical direction of the company and the future functionality of the Tessitura platform.

Chuck joined Tessitura Network from the Metropolitan Opera, where he was project manager for the development of the original Tessitura software. Initially in charge of IT for the Met’s Marketing and Development departments, he became Assistant Director of IT and was responsible for administering the systems that were eventually replaced by Tessitura. Chuck then led the organization-wide effort to design and build what was then called Impresario Software — an extensive project that involved all customer-facing departments over a three and a half year period. 

Prior to his career in technology, Chuck worked in the theatre as a professional stage manager for Broadway and national touring productions of such shows as The King and I with Yul Brynner, Hello Dolly with Carol Channing and The Music Man with Dick Van Dyke. After seven years backstage, he began consulting with Broadway producers, helping them to implement effective uses of computer technology. One of his projects at the time was to write the program that tracked the casts of Cats all over the world. 

Chuck has a Bachelor of Education (Music and Theatre) from Northern Illinois University. The early years of his career found him doing social work in London, managing a marina in the Virgin Islands and renovating apartments in New York City. But from a very young age he wanted to work in the theatre and is therefore thrilled that the arts are still a major focus of his work. Chuck lives in the beautiful Pacific Northwest, where he enjoys skiing, hiking and cycling.

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