She heads product strategy, and her team is responsible for discovering and leading the product direction that brings deep value to the members of the Tessitura Network community.

Prior to working at Tessitura, Kristin was Director of E-Commerce for the Baltimore Symphony Orchestra (including overseeing one of the earliest launches of a Tessitura-integrated website in 2002). Her career has been spent at the intersection digital and art/culture.  She’s an avid believer in the power of art and culture to shape (and perhaps most accurately depict) the human experience. She holds a degree in viola performance from the University of Texas at Austin and splits her time between Seattle and her farm in eastern Washington State, where she likes to play fiddle in her barn.

Since joining Tessitura in 2013, Melissa has helped shape the organization's service strategy and member experience, supporting hundreds of arts and cultural organizations in maximizing the value of their Tessitura investment. With 20 years of experience spanning technology, marketing, arts and nonprofit organizations, she is passionate about helping organizations leverage technology to strengthen constituent engagement, grow revenue and achieve their mission.

Melissa's focus is on developing and delivering strategies that drive member retention, product adoption, operational excellence and long-term organizational success. As a strong advocate for data-driven decision-making, Melissa is particularly focused on using member health insights to improve outcomes, strengthen relationships and identify opportunities for innovation and growth.

Prior to her current role, Melissa led the support team for Tessitura's e-commerce platform, TN Express Web, helping organizations navigate the evolving digital landscape and expand their online engagement strategies. Before joining Tessitura, she served as Digital Media Manager for the Kansas City Symphony as part of the Kauffman Center for the Performing Arts consortium, where she played a key role in the opening of the Kauffman Center and the launch of new web and e-commerce experiences. She began her career with the Kansas City Repertory Theatre, combining her passion for the arts with a commitment to knowledge sharing through technology.

Melissa studied clarinet and Arts Business & Administration at the University of Missouri-Kansas City Conservatory and lives with her family in the Kansas City, Missouri area.