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How can we rethink our segmentation now to prepare for our reopening?

May 06 — Tessitura Arts & Culture Connection: Donor Segmentation - A New Reality

Kate W.

Associate Director, Business Intelligence, Tessitura

Erin K.

Chief Strategy Officer, Tessitura Network

May 06 — Tessitura Arts & Culture Connection: Donor Segmentation - A New Reality

Kate W.

Kate Watson

Associate Director, Business Intelligence
Tessitura

Kate (she/her) is deeply experienced in business intelligence, strategically using data capture and analysis to provide organizations with insights into their audiences, events, products, and processes.

As the former Head of Audience Insights & Research for the United Kingdom’s largest performing arts center, Kate has designed sophisticated segmentation models to increase revenue in complex, large-scale environments, and guided teams on translating data trends uncovered via analytics into actionable plans for organizational growth. She resides in Nottingham, United Kingdom, and works with organizations in both Europe and North America.
Erin K.

Erin Lively Koppel

Chief Strategy Officer
Tessitura Network

Erin has 20+ years of experience in development, from annual funds to major giving, and cultivation and engagement activities, be it a gala, auction, and all other types of events.

Prior to joining Tessitura Network, she was Deputy Director of Development at the Lyric Opera of Chicago. Erin left with an exemplary record of successful contributed revenue strategies which leveraged engagement opportunities across all transactions and touchpoints with patrons and subscribers. Since beginning with Enterprise Consulting, she has worked worldwide in all genres and sizes of organizations using Tessitura. Erin resides in southwestern suburban Chicago, Illinois.

Topics

Arts & Culture

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Business Strategy

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Fundraising