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June 22 • Practical tips on using your data to reduce membership churn.

Identifying Membership Churn

Kate W.

Associate Director, Business Intelligence, Tessitura

Ellie G.

Senior Manager, Product Marketing, Tessitura

Identifying Membership Churn

Kate W.

Kate Watson

Associate Director, Business Intelligence
Tessitura

Kate (she/her) is deeply experienced in business intelligence, strategically using data capture and analysis to provide organizations with insights into their audiences, events, products, and processes.

As the former Head of Audience Insights & Research for the United Kingdom’s largest performing arts center, Kate has designed sophisticated segmentation models to increase revenue in complex, large-scale environments, and guided teams on translating data trends uncovered via analytics into actionable plans for organizational growth. She resides in Nottingham, United Kingdom, and works with organizations in both Europe and North America.
Ellie G.

Ellie Griffiths

Senior Manager, Product Marketing
Tessitura

Ellie is a certified Product Marketing Manager.

She enjoys connecting people to innovative solutions and new tech to help them achieve their goals. An experienced senior marketing, communications and fundraising professional, Ellie has worked with organisations and individuals across the arts, technology, third and private sectors. She is Chair of Trustees for Women & Theatre, a member of the Chartered Institute of Fundraising, and a sub-committee lead for Tessitura's DEAI Committee.

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Memberships