Arts and Culture

Audience Development

Marketing

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Panels and Discussions

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May 28 • In light of social distancing, closed buildings, and dark stages, our audiences are engaging with us in new and varied ways. How can we rethink our segmentation now to prepare for our reopening?

New Audiences & Segmentation

Jenifer TL

Vice President, Business Development, Tessitura

New Audiences & Segmentation

Keeping our meetings secure is of critical importance to us. We use password protection, waiting rooms, and registration vetting to ensure a safe and secure experience.

Jenifer TL

Jenifer Thomas LaMorte

Vice President, Business Development
Tessitura

Jenifer Thomas LaMorte is a marketing, sales, and strategy professional with corporate and not-for-profit experience.

Prior to joining Tessitura Network, she oversaw the revenue strategy for Disney’s North American Broadway productions with responsibilities spanning analytics, revenue management, modeling and forecasting, customer service, and innovation, with an eye toward the intersection of marketing and finance. She holds an MBA and Masters of Arts Administration from the University of Cincinnati. Jenifer resides in Hoboken, New Jersey, just outside New York City.

Topics

Arts & Culture

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Audience Development

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Marketing