Arts and Culture

Business Strategy

Future Insight

Webinar

Webinar

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Dec 8 • As the cultural sector approaches a new year and an ever-evolving ‘new normal’, the persistent question remains - how do you project (plan and forecast) for the future when the present bears little resemblance to the past?

Demystifying the Crystal Ball – Forecasting 2021

Amalia H.

Senior Director, Asia Pacific, Tessitura

Kate W.

Associate Director, Business Intelligence, Tessitura

Demystifying the Crystal Ball – Forecasting 2021

Amalia H.

Amalia Hordern

Senior Director, Asia Pacific
Tessitura

Amalia Hordern is Senior Director in Asia Pacific.

With a focus on holistic customer relationship management and data supported strategy development, Amalia works with organisations across the Tessitura Network in developing their skills in audience and visitor engagement as the cornerstone to long term sustainability.

Prior to joining Tessitura, Amalia held diverse roles across small and large scale performing arts organisations, venues and festivals, most recently as Senior Manager – Customer Experience with The Australian Ballet, where she provided leadership for a team of CRM, marketing, customer service, and ticketing professionals.

Amalia holds a Bachelor of Arts from the Australian National University, a Masters of Management from the University of South Australia and is based in Melbourne, Australia.

Kate W.

Kate Watson

Associate Director, Business Intelligence
Tessitura

Kate (she/her) is deeply experienced in business intelligence, strategically using data capture and analysis to provide organizations with insights into their audiences, events, products, and processes.

As the former Head of Audience Insights & Research for the United Kingdom’s largest performing arts center, Kate has designed sophisticated segmentation models to increase revenue in complex, large-scale environments, and guided teams on translating data trends uncovered via analytics into actionable plans for organizational growth. She resides in Nottingham, United Kingdom, and works with organizations in both Europe and North America.

Topics

Arts & Culture

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Business Strategy

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Future in|sight 2020