Arts and Culture

Business Strategy

Future Insight

Webinar

Webinar

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Dec 10 • This strategic customer relationship management (CRM) session will guide you through Tessitura Network’s five-step methodology to intentionally deepen engagement and connect your audiences to your mission using CRM.

Five Steps to Deeper Engagement: The Strategic Approach to CRM

Kate W.

Associate Director, Business Intelligence, Tessitura

Five Steps to Deeper Engagement: The Strategic Approach to CRM

Kate W.

Kate Watson

Associate Director, Business Intelligence
Tessitura

Kate (she/her) is deeply experienced in business intelligence, strategically using data capture and analysis to provide organizations with insights into their audiences, events, products, and processes.

As the former Head of Audience Insights & Research for the United Kingdom’s largest performing arts center, Kate has designed sophisticated segmentation models to increase revenue in complex, large-scale environments, and guided teams on translating data trends uncovered via analytics into actionable plans for organizational growth. She resides in Nottingham, United Kingdom, and works with organizations in both Europe and North America.

Topics

Arts & Culture

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Business Strategy

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Future in|sight 2020