The New Patron Journey: Email and Social in a Changing World

In the age of COVID-19, the ways we connect with audiences have shifted dramatically. Instead of encouraging patrons to show up, we’re asking them to tune in. It’s no secret that email is a critical channel for arts marketers. With 3.9 billion daily email users and crowded inboxes, arts marketers must stand out. In this webinar, you’ll learn how to create a cohesive plan across email and social for patrons in the age of COVID-19 and afterward. You’ll also learn about Behavior Infuser, Capacity Interactive's automation software for Tessitura and WordFly users. Behavior Infuser saves your patrons’ website behavior in Tessitura and allows you to use that data to zero in on your marketing efforts. No more guessing which users are interested in making a purchase. Now, you’ll know.

Live Webinar
Wednesday, February 17, 12:00pm EST (5:00pm GMT)

This event has ended.

Note: Tessitura Network is committed to making our virtual events as accessible as possible. Presenters will provide audible descriptions of visual components of the presentation where possible. We will stream open or closed captioning, where available, and all event recordings will be published with closed captioning. If you have specific accessibility needs, please email us at learning@tessituranetwork.com.