Business Strategy

Audience Development

Webinar

Webinar

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60 MIN

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Oct 13 • Learn about the metrics most important in constituent engagement, and how you can use them to predict and drive future behavior.

Rankings for engagement: Quantifying the constituent relationship

Erin Koppel

Chief Strategy Officer, Tessitura Network

Rankings for engagement: Quantifying the constituent relationship

10/13/2021

60 MIN

Rankings for engagement: Quantifying the constituent relationship

The ranking feature in your Tessitura CRM system can monitor constituent engagement in real time. This webinar is the second in our series on rankings, where we’ll discuss what metrics are most important in constituent engagement, and explore how they can be used to predict and drive future behavior. You’ll leave the webinar with a take-home worksheet of our recommended metrics, which can be the catalyst for an organization-wide discussion about your engagement strategy.

View the rankings video series >

Live Webinar
Wednesday, October 13 - 12:00pm EDT (5:00pm BST)

This event has ended.

Note: Tessitura Network is committed to making our virtual events as accessible as possible. Presenters will provide audible descriptions of visual components of the presentation where possible. We will stream open or closed captioning, where available, and all event recordings will be published with closed captioning. If you have specific accessibility needs, please email us at learning@tessituranetwork.com.

Erin Koppel

Erin Lively Koppel

Chief Strategy Officer
Tessitura Network

Erin (she/her) works to translate Tessitura’s vision of a day when every human in every community we serve has arts and culture as a meaningful part of their life into a clear strategic plan.

As Chief Strategy Officer, she is responsible for clarifying this vision, creating shared alignment around it, and driving the change effort. Of critical importance is ensuring the decisions being made are aligned with the strategy and creating the desired results. 

In addition to her role as Chief Strategy Officer, Erin leads Tessitura’s Professional Services group, which seeks to align the business of Tessitura members with a holistic use of our technologies. She directs this highly skilled team of industry experts to help organizations create revenue-generating strategies, gain meaningful business insight, and maximize their use of CRM to connect audiences to their mission.

Erin’s background includes nearly twenty years fundraising for Lyric Opera of Chicago (one of North America’s largest opera companies), where she directed multi-million-dollar fundraising campaigns and led major initiatives. She later worked in consulting, where she honed her ability to develop and critique strategy. Erin is a highly sought-after conference speaker and seasoned executive adept at strategy formation and execution, focusing an organization on what needs to be done today, as well as planning for tomorrow. She resides in Bolingbrook, Illinois, southwest of Chicago.

Topics

Business Strategy

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Audience Development