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60 MIN

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Mar 9 • Creating an engaging at-home viewing experience

From stages to small screens

Mara H-W

Chief Growth Officer, Tessitura

From stages to small screens

3/9/2021

60 MIN

From stages to small screens:
Creating an engaging at-home viewing experience

Performing arts organizations have embraced live streaming and digital offerings. But when your audience is watching from home, how do you create a unique experience that provides value to long time patrons, reaches new audiences, and drives digital donations? 

Join this panel discussion, presented by Vimeo OTT, to learn how experts from the Cleveland Orchestra, National Theatre Live, and the Toledo Alliance for the Performing Arts keep their audiences engaged, even from afar.

What you’ll learn:

  • Ways to encourage members to interact with your organization online
  • How to create a viewing experience that feels like a special event, regardless of where it’s viewed
  • How to stay relevant to existing members while expanding your audience

Panelists

  • Ryan Buckley, Director of Digital Experience, Cleveland Orchestra
  • Karen Palmer, Head of Marketing and Distribution, National Theatre Live
  • Zak Vassar, President & CEO, Toledo Alliance for the Performing Arts

Moderated by Mara Hazzard-Wallingford, Chief Growth Officer, Tessitura Network 

Live Webinar
Tuesday, March 9, 1:00pm EST (10:00am PST, 6:00pm GMT)

Register › 

  

Note: Tessitura Network is committed to making our virtual events as accessible as possible. Presenters will provide audible descriptions of visual components of the presentation where possible. We will stream open or closed captioning, where available, and all event recordings will be published with closed captioning. If you have specific accessibility needs, please email us at learning@tessituranetwork.com.

Mara H-W

Mara Hazzard-Wallingford

Chief Growth Officer
Tessitura

Mara Hazzard-Wallingford has over 20 years of leadership experience in technology, academia, and the arts.

She is responsible for communicating the Tessitura Network vision to our members and to the world at large, while ensuring the continued growth of our community.

Prior to joining Tessitura Network in 2013, Mara served as Director of the Yale University Tessitura Consortium; Director of Audience Services at Adrienne Arsht Center; Senior Consultant at JCA; and Manager of Subscriptions and Telemarketing at Boston Symphony Orchestra. Throughout her career, Mara has led teams and projects of all sizes with a focus on improving individual and organizational performance to accomplish strategic goals. She served as a Lecturer in Theater Management at Yale School of Drama from 2010 through 2014 and is sought after as a speaker at conferences and as a guest lecturer at arts administration programs. 

Mara holds graduate certificates in Marketing Strategy and Women in Leadership from Cornell University, an M.M. from New England Conservatory, and a B.Mus. from Boston University. She lives in Rochester, NY.

Topics

Digital

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Ecosystem Partners

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Virtual Experiences