Audience Development
Marketing
Webinar
Webinar
E0D59FDF12D34A50B9ABFA3E448CBA4F
60 MIN
https://xmc-tessituraneab9a-tessiturane5642-staging.sitecorecloud.io/-/media/Images/Placeholders/Experience-economy-thumbnail.png?h=465&iar=0&w=768&ttc=63930203250&tt=E12F9D49C58488FA10837562BDE419F7&hash=3D8431ACBE23383A4DB5A9E328506026
Dec. 10 • How arts and culture organizations are growing revenue (even when attendance drops)
The experience economy: Growing revenue beyond attendance
Live Event
Thursday, December 10, 11:00am EST
The experience economy: Growing revenue beyond attendance
Attendance patterns and visitor expectations have changed. The organizations thriving today are changing with them.
Join arts and culture leaders and audience engagement experts for a practical discussion on how organizations are increasing revenue, deepening loyalty and creating more valuable visitor relationships, even in the face of decreasing visitation.
What you'll learn
In this 45-minute webinar, we'll explore:
- Why audience loyalty looks different today
- How leading organizations are increasing revenue without increasing attendance
- How data-driven personalization strengthens engagement and spending
- What museums and arts organizations are doing differently to identify and cultivate their most valuable audiences
Meet the panelists
- Nia Elias, Director of Relationships & Funding, Amgueddfa Cymru - Museum Wales
- Donna Marsh, Operations Director, Glyndebourne Opera
- Lisa Middleton, Vice President of Marketing & Communications, Segerstrom Center for the Arts
- Capacity
Hosted by David Pearce, Chief Operating Officer & Managing Director, Europe, Tessitura
In This Playlist
Live webinar
Hear directly from arts and culture leaders as they share real-world strategies in a live, open conversation.
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Tessitura is dedicated to providing a positive, safe, and harassment-free experience for all of our events. Please review our code of conduct. Keeping our meetings secure is also of critical importance to us. We use password protection, waiting rooms, and registration vetting to ensure a safe and secure experience. To respect everyone’s experience, please do not use AI assistants as general note-taking tools during events. If you need an AI assistant for accessibility, you’re welcome to use one. Read more about our AI assistant usage guidelines.
Tessitura is committed to making our virtual events as accessible as possible. Presenters will provide audible descriptions of visual components of the presentation where possible. We will stream open or closed captioning, where available, and all event recordings will be published with closed captioning. If you have specific accessibility needs, please email us at learning@tessituranetwork.com.
David Pearce
Chief Operating Officer & Managing Director, Europe, Tessitura
Topics
Audience Development
/Marketing