Future Insight

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Audience Development

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EE45B6CC6011444595871D2F8946EB99

55 MIN

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A guide through Tessitura’s five-step methodology to intentionally deepen engagement and connect your audiences to your mission using CRM.

Five steps to deeper engagement: The strategic approach to CRM

This strategic customer relationship management (CRM) recording will guide you through Tessitura’s five-step methodology to intentionally deepen engagement and connect your audiences to your mission using CRM.

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2020 Tessitura Europe Community Week: Five Steps to Deeper Engagement - The strategic approach to CRM

55 MIN
Ed G.

Ed Gargiulo

Vice President, Professional Services
Tessitura Network

Ed (he/him) serves as the managing director of Tessitura Network’s consulting practice, overseeing operations and ensuring the quality of services delivered to members.

He determines the practices used in projects, provides executive leadership to set a clear vision that will deliver value, and occasionally leads projects himself.

During his 20-year career in arts and culture, which included time at the Museum of Fine Arts, Boston, Ed has gained experience in marketing, membership, and fundraising, with a focus on customer engagement and data-driven decision making through business intelligence. He resides in Wilton Manors, just outside of Fort Lauderdale, Florida.

Kate W.

Kate Watson

Associate Director, Business Intelligence
Tessitura

Kate (she/her) is deeply experienced in business intelligence, strategically using data capture and analysis to provide organizations with insights into their audiences, events, products, and processes.

As the former Head of Audience Insights & Research for the United Kingdom’s largest performing arts center, Kate has designed sophisticated segmentation models to increase revenue in complex, large-scale environments, and guided teams on translating data trends uncovered via analytics into actionable plans for organizational growth. She resides in Nottingham, United Kingdom, and works with organizations in both Europe and North America.

Topics

Future in|sight 2020

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Arts & Culture

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Marketing

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Business Strategy

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Audience Development

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